Sunny is a 'serial entrepreneur' with expertise in developing innovative IT start-ups. Prior to founding YouDon'tNeedaCRM! he successfully co-founded, developed, and listed Weborama on the French market (ALWEB Euronext), a European leader in the online advertising services industry.

Sunny holds a Ph.D. in theoretical physics from the Ecole Normale Supérieure and has several patents in the online marketing field.