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Pete Howroyd

Pete Howroyd

CEO, The Loyalty People
Pete has directed and grown many well-known loyalty & CRM programs across fashion, pharma, and luxury retail including Harrods, Harvey Nichols & MYER. Known within the industry as an expert in his field, Pete has a passion for unlocking the value of customer data. A retailer at heart, Pete founded The Loyalty People to allow businesses to build and accelerate customer loyalty.