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25 & 26 MARCH


Paul Sullivan: Speaking at the Sales Innovation Expo

Paul Sullivan

CEO, Founder  -  BIAS

Beyond the Landing Page; why Landing pages kill conversions

I will show how and why landing pages are killing your conversions in your funnel and how businesses need to adopt a voice strategy to give their sales teams a better chance of closing deals. With the average landing page converting at around 5% and the best at around 20%, it's time to look at strategies that keep the visitor engaged.

3 Key Takeaways:
- How to use conversational marketing to proper effect
- Why forms kill conversions and what they should do instead
- Who has had what success with conversational marketing in different industries

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