Nikki Scrivener and Jon Smith
Fourth Day PR and Autocab
The power of B2B PR – how Autocab took on Uber
Brand perception is a crucial consideration in any B2B marketing strategy. Especially if you're seeking to establish your credentials against a dominant market leader. In this session, Jon Smith, chief marketing officer at Autocab, and Fourth Day PR discuss how they are using PR to raise awareness of an alternative to the ride hailing giant Uber in the taxi technology market.
Jon will also reveal how PR has helped Autocab draw attention to its technology platform within previously untapped but promising sectors, start conversations with some of the industry's leading influencers and strengthen its corporate reputation.
3 Key Takeaways:
• How an enhanced reputation can feed your wider marketing initiatives
• How to measure the impact of PR on your business
• How to get the best out of your PR partner