The Good, the Bad, and the Simply Fraudulent!
Does the world of digital marketing and advertising sometimes feels like the Wild West? Who can you trust? Are they who or what they say they are? Do they tell the truth?
Nigel Bridges discusses the need for greater honesty and transparency in online advertising. He shares his forthright views on the real impact and cost of fraud and bots, a reliance on inaccurate metrics, and the growing lack of trust that ensues. Learn to recognise the pitfalls and base your future marketing spending on actionable data insights that you can trust.