James O'Neill and Sarah Kelly
Head of Marketing and Content Marketing Manager
RCS Messaging: A New Age of Customer Engagement
How brands can utilise richer content services on mobile to drive sales, boost consumer engagement and improve user experience.
What is RCS?
RCS (Rich Communication Services) was formed to replace SMS and to limit the restrictions of basic text messaging. It offers more engaging interactions between customers, with the ability to send interactive messages such as forms, high-resolution images, audio, video clips and product carousels that SMS does not support.
It also has full ecommerce functionality, supporting pay within the RCS platform through the digital wallet. This opens up a plethora of opportunities for online stores, particularly as a shopping cart abandonment solution.
3 Key Takeaways:
- How RCS is providing a richer and interactive brand experience
- The current position of RCS, latest developments and what 2020 has in store
- Examples of successful RCS brand campaigns: the numbers speak for themselves
Overall, RCS upgrades the messaging experience and reduces friction at all stages of the buyer journey.