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25 & 26 MARCH

ExCeL LONDON

Giles Edwards: Speaking at the Sales Innovation Expo

Giles Edwards

Co-Founder and Creative Director  -  …Gasp!

What I’ve Learnt Interviewing the World’s Best Marketers and Thinkers

More than a year ago my agency, …Gasp!, launched a new podcast called Call to Action. Its mission was, and remains, to rid the grey that is rife in this industry and celebrate the biggest, best, creative and effective minds within it. Subsequently I have met and interviewed a broad range of talent; several renowned TED talkers, OBE winners, QI elves, authors, poets and comedians from all over the world. The podcast has charted in the UK Top 5 and in the USA’s Top 100 - amongst a growing number of 800,000.

This talk shares what’s important and what’s not with wisdom from the likes of Rory Sutherland, Shelina Janmohamed, Colin Lewis, Stevyn Colgan, Giles Paley-Phillips, Richard Shotton and Tricia Wang. The mistakes to make and the ones to avoid, the pieces of advice that stand the test of time and the ideas to inspire and motivate.

3 Key Takeaways:

- Why Effectiveness always trumps Efficiency
- The business value of Diversity and Inclusion
- Applying Behavioural Science findings to Marketing and Advertising

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