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Giles Edwards

Giles Edwards

Co-Founder and Creative Director, Gasp!
Giles is co-founder of Gasp, the award-winning marketing agency that's been 'fearless and inventive” (The Drum) and hell-bent on making its clients more profitable for 10 years. A scholar of Professor Mark Ritson, Giles believes in 'proper (timeless) Marketing; tactics change people don't. And its vital role in the Boardroom. He rants about this and more, alongside esteemed guests, on the hugely popular UK Top 5 podcast, Call to Action. Launched in February 2019, he''s subsequently hosted and interviewed some of the greatest industry minds. He recently collaborated with internationally acclaimed copywriter, Ryan Wallman (Dr Draper), to write, design and publish the bestseller, Delusions of Brandeur; a no-holds-barred commentary on modern marketing and business. Industry legend Dave Trott remarked, 'I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction.'