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10 & 11 NOVEMBER


Beth Johnson: Speaking at the Sales Innovation Expo

Beth Johnson

Director  -  Umbrella

Learn How Big Brands Aquire New Customers and Manage Budgets!

Umbrella works with Top 100 Companies including Financial Services, FMCG and Tech. We work with adverstisers such as Diageo, Unilever, Mondelez, O2, and Zurich to name a few. We cleverly use incentives, gifts, and games to get uplift in sales, personal data, opinions, loyalty etc. Each campaign asks for an action by the customer in return for something from the brand.
In this 30 minute session we are going to look at how these mature advertisers get new customers and increase sales and how these same strategies can be used for the B2B market.

3 Key Takeaways:

- How big brands incentivise to get new customers and increase sales
- How to apply the same strategy via B2B examples
- How to manage budget for the execution of the campaign

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