Are you already investing time and effort into your business''s social media? Are you starting to question the value of your time spent on Facebook? I mean, is a ‘like’ really worth all that effort? Seriously? During this talk, digital marketing wizard and Sleeping Giant Media Managing Director Anthony Klokkou will show you how social media is a valuable part of the digital marketing journey. Exploring how with a greater understanding you can measure the success of your social media, and more importantly, demonstrate its value to others. It’s all about attribution, baby!