The MTEX Expo logo

25 & 26 MARCH

ExCeL LONDON

Zachary Faruque: Speaking at the Sales Innovation Expo

Zachary Faruque

Solutions Engineer  -  OneTrust PreferenceChoice

“Cookies: Lessons Learned from the Latest Guidance, Cases and Enforcement Actions”

Global privacy regulations such as the GDPR, CCPA and ePrivacy, as well as updated guidelines from the CNIL and the ICO will have a profound effect on marketing activities. Faced with the legal and financial ramifications of ignoring a consumer's right to privacy, marketers must rethink their data collection, use, and retention methods. In this session we'll share the latest updates and what to expect from the impending ePrivacy regulation, provide regulatory updates on cookies best practices from the CNIL and the ICO, and answer practical questions around how cookies and tracking technologies can be used by companies in practice while remaining compliant with global privacy regulations.

3 Key Takeaways:

- Learn the latest updates and what to expect from the impending ePrivacy regulation
- Hear regulatory updates on cookies best practices from the CNIL and the ICO
- Understand how cookies and tracking technologies can be used by companies in practice while remaining compliant with global privacy regulations

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