Alex has spent two decades in industrial, science and technology B2B marketing. Historically he ran six-figure B2B international marketing budgets for blue chip industrials Michelin, Ingersoll Rand and Knauf Insulation. He is the Founder and Manging Director of multi-award-winning, integrated B2B agency Move Marketing based in Manchester.
Over the course of 20 years, he has developed an eight step model to ensure success in B2B marketing planning and strategy execution. These methodologies have been rigorously developed over the course of more than 200 marketing audit and planning processes for SME industrial, science and technology companies, typically with an annual turnover of £10 - 30 million. Move now uses this world class strategic planning framework to drive thought leadership positions and increase demand and profits for its B2B client base, with clients as far afield as Canada, Australia and the USA.