The MTEX Expo logo

25 & 26 MARCH

ExCeL LONDON

Nick Farrar: Speaking at the Sales Innovation Expo

Nick Farrar

Founder and Director  -  Workbrands

The Great Awareness Heist: Arrest your audience with visual content

We’ve assembled a crack team of experts for one last job… 89% of B2B marketers are now using content marketing strategies. How can you swoop in through all that noise and steal the attention of your target market?

The usual suspects need not apply. Successful visual content is not simply achieved by combining words with pictures. You need content that is efficient, engaging and easy to digest. Fire up the Mini Coopers as Nick Farrar, director of Workbrands, discusses the power of visual content in multiple formats across each stage of your business development cycle.#

The Great Awareness Heist is on. Are you in?

3 Key Takeaways:

- What ‘visual content’ really means
- The most effective content for each stage of the purchasing cycle
- How to get started straight away with some quick wins



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