“This is precisely the time when artists go to work. There is no time for despair, no place for self-pity, no need for silence, no room for fear. We speak, we write, we do language. That is how civilizations heal” – Toni Morrison 

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant ANSWERS 

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Baidy SallDePracans, Advanced Analytics Manager at GroupM France ANSWERS

Some have heralded the demise of MMM, declaring that this decades-old technique should leave the marketing effectiveness measurement scene to pave the way for MTA, given that the world is becoming increasingly digital. Are they right? Read on to find out.

Information Age, Digital Revolution, the Era of Digitalisation, the Rise of Digital Economy… are all different terms that came to describe the natural outcome of the increasing adoption of technology.

If you find yourself panicking because Jane from Marketing is taking a 3-month break you have a key person dependency risk.

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this?

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Ken Gamage, Director, Data Strategy, at Cossette Media ANSWERS

According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimization Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing data volume, and increasingly data-driven focus.

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness ANSWERS

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore ANSWERS

Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different sales drivers. 

Facebook is making it simple for clients to see whether their information was scratched and is propelling information manhandle abundance program to report app developers.