There is no doubt that the last 12 months has accelerated an exciting but somewhat daunting shift in the B2B marketing landscape. This shift has changed how we and our target accounts  operate, and is ...

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% amongst brands and their agencies. Yet, only 30% of those using attribution are acting upon its insights. 

Some have heralded the demise of MMM, declaring that this decades-old technique should leave the marketing effectiveness measurement scene to pave the way for MTA, given that the world is becoming increasingly digital. Are they right? Read on to find out.

Information Age, Digital Revolution, the Era of Digitalisation, the Rise of Digital Economy… are all different terms that came to describe the natural outcome of the increasing adoption of technology.

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness ANSWERS

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore ANSWERS

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Christophe Brossard and Charles Xavier, Partners at Metrics720 ANSWERS

According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimization Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing data volume, and increasingly data-driven focus.

“This is precisely the time when artists go to work. There is no time for despair, no place for self-pity, no need for silence, no room for fear. We speak, we write, we do language. That is how civilizations heal” – Toni Morrison 

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant ANSWERS 

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Baidy SallDePracans, Advanced Analytics Manager at GroupM France ANSWERS

Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different sales drivers. 

Facebook is making it simple for clients to see whether their information was scratched and is propelling information manhandle abundance program to report app developers.

If you find yourself panicking because Jane from Marketing is taking a 3-month break you have a key person dependency risk.

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this?

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this? Ken Gamage, Director, Data Strategy, at Cossette Media ANSWERS

B2B marketers came late to the Customer Data Platform party. Early adopters were concentrated in retail and publishing, two industries with high numbers of individual buyers, many low-price transactions per buyer, and near-instant purchasing cycles.

Video has become an integral part of virtually all marketing campaigns. With the ever-increasing rise of the digital age, this really comes as no surprise

There are so many technologies on offer for marketing these days, but which are the best to use and why?

We know that marketing is a competition for people’s attention. We live in a world where we have more information than we know what to do with.