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01 Oct 2020

DOWNLOAD: Marketing Mix Modeling Expert’s Input on the Covid-19 - Phil Weissman

MASS Analytics

How is the recent COVID-19 outbreak impacting your day to day work life and what steps are you taking to cope with this?

Covid-19 is impacting advertisers across all industries. Today, we see that advertisers are facing big changes in their business, some positive but mostly negative, and everyone is concerned as businesses are taking new trajectories. Overall, there is a significant slowdown in media investment. I’m seeing a decrease in business driving a decrease in the ability to measure. I also have clients with cash flow problems.

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