Subpage Hero
01 Oct 2020

DOWNLOAD: Can Marketing Mix Modeling Predict Future Sales?

MASS Analytics

Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different sales drivers. This allows, among other things, to calculate the Return on Investments (ROI) of every channel in the marketing mix, including media, over the historical modeling period. But can MMM also predict the future?


View all News