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01 Oct 2020

DOWNLOAD: Are we Approaching the Era of Marketing Mix Modeling Industrialisation?

MASS Analytics

According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimization Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing data volume, and increasingly data-driven focus. In this complex multi-channel landscape, advertisers are pressurised to quantify the business impact of their investments and update their knowledge by taking a fresh look at current measurement approaches.


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