Harte Hanks is a global marketing services company that helps clients better engage with their customers and prospects across the entire buying journey. In the UK and Europe, we specialise in supporting B2B clients across technology, manufacturing and commercial industries to better understand their audiences, and especially their buying behaviour. We then fuel marketing efforts with data, insights, content and technology. Through working with data for 30+ years we understand the critical role of data, sensitivities of privacy, power of analytics and the importance of reporting to companies delivering more effective, measurable marketing and sales. At Harte Hanks it`s not just about building a database and sending out marketing material. It`s about evaluating data, assessing customer behaviour and ensuring that all databases have flexible functionality and sophisticated capabilities to pinpoint customer and prospect needs as they arrive, and then enable delivery of the best possible next action or message. Come meet the team at stand 817 where they will happily discuss suggestions to make your data more market ready!