♦  Tuesday 11th May 2021 @ 11:00am (BST)

-------------------------------------------------

If you have found yourself wasting hours online training to get “likes” or “followers” or “views” and you haven't yet seen your efforts translate into dollars - You don’t want to miss this session.

With just a bit of guidance you’ll be able to generate high-value leads (buyers NOT followers), get clarity and confidence in your marketing and ultimately build your business to allow you to have impact and freedom in a stable and predictable way.

FIND OUT MORE

COVID-19 has fundamentally changed the way buyers behave and sent a shockwave through sales teams globally. All the early signs suggest that these changes will be long lasting, if not permanent. Client expectations will be significantly different and salespeople will need to adapt to survive and thrive in a changed world.

Drawing on the latest research and insights from both buyers and sales leaders, this session will:

• Reveal the significant changes in the way our clients are buying since the pandemic began
• Share research and insight into what top sales professionals are doing differently right now
• Identify the top five mistakes your sales teams are making and how they can avoid them

WATCH WEBINAR ON-DEMAND

In this On-Demand video you will: 

• Discover if your business is doing the right things during the pandemic
• Receive implementable actions based on real world successes
• Better understand consumer (B2B and B2C) mindset changes and how to leverage that within your business
• Be entertained by some of the bodyguard stories!

WATCH WEBINAR ON-DEMAND

The Digital Brief: B2B Marketing Expo Webisode Series is designed to inspire people on how they can thrive in this new digital era - that with the right marketing tools, insight, and strategies, we can make reliable marketing campaigns that support business goals with tangible ROIs within our grasps, ensuring success today and for the years to come. 

Let’s face it: 2020 flipped B2B marketing upside down and around again. And our B2B buyers are now holding all the cards – as they should.

The way they research, evaluate, and make purchase decisions has fundamentally changed. Buyers expect marketers to deliver a qualitatively different experience than ever before. Tried-and-true strategies like ABM and traditional demand gen no longer serve up enough of the right mojo to deliver on pipeline and revenue. Marketers who want to stand out and succeed in this era need to tap into a kind of x-level efficiency and precision we’ve not seen before.

The good news is there is a way to meet your buyers where they are. Welcome to precision demand marketing. 

As businesses emerge from the Covid-19 veil and support measures recede, whether they have been a winner or loser as a result, the year ahead will be the true test of their organisation. Disruption fosters opportunity and in a weakened competitive landscape there are gains to be made.

With unprecedented growth in digital commerce as a result of lockdown measures, the flow of customer data has reached a volume of epic proportion.

This digital event will explore how business can harness this flow to gain actionable insights to drive higher levels of engagement, improved conversion, increased retention and ultimately competition-busting growth.