2021 Seminars

B2B Marketing Expo
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How Cisco bridged social and messaging to connect with new audiences - and what happened next

16 Nov 2021
B2B Marketing Keynote Theatre 1

In this fireside chat, Facebook’s Phil Clayton will be joined by Cisco’s Head of Paid Social for EMEAR, Tom Webster. Hear more on:

  • How Cisco combined social and messaging with Facebook to connect the right people to the right message, engage with small business owners and boost engagement
  • Cisco’s B2B journey with Facebook since the Messenger experience - learnings and the tools powering change
  • What works, and what can we do better? Actionable insights from a successful campaign and for the future
Speakers
Phil Clayton, Client Partner - Tech - Facebook
Tom Webster, Head of Paid Social, EMEAR - Cisco
Facebook & Cisco