2020 Programme

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Why it's time to bring your B2B video content strategy in-house

10 Nov 2020
Marketing Technology Expo Theatre 2
B2B marketers are driven to work round-the-clock with the hopes of creating something that their audience will find meaningful. Which is why, now more than ever, marketers are turning to video. In fact, according to a recent study by Wibbitz, 89% of marketers will be using video in their content strategy in 2020. This is not just because video is increasingly becoming the best way to reach audiences across every digital channel (and, when implemented smartly, can drive audiences through the sales funnel more than any other medium), but also because the ways to create, publish and share videos have dramatically changed. This session will focus on how global B2B brands can leverage technology to bring video creation in-house, in order to save time and resources, and increase productivity and ROI in the process. 3 Key Takeaways: - The key benefits of video marketing for B2B businesses, - The biggest challenges getting in the way of creating more videos (and how to solve them), - The best practices for building a streamlined (and successful) video marketing strategy in-house.
Laurent Lasserre - Wibbitz