2020 Programme

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#WEAREALLINFLUENCERS: The power of micro-influencers

10 Nov 2020
Marketing Technology Expo Theatre 1
How micro-influencers are disrupting the traditional influencer space and are flipping the celebrity/influencer - consumer/fan paradigm on its head. Ismael will show you how to build a micro-influencer marketing strategy that effectively engages your target audience and has a lasting impact. 3 Key Takeaways - Micro-influencers are taking over the market - Micro-influencers, in general, have a higher engagement rate - How to create a successful influencer marketing campaign?
Ismael El-Qudsi