2020 Programme

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Relevance rules - supercharging your connection with your audience from the first communication

10 Nov 2020
B2B Marketing Expo Keynote 1

As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality? Personalisation is eutopia but maximising the relevance of our campaigns today can build a powerful bridge between generic and true one to one, after all what can we truly 'personalise” in B2B at scale before we know our customer well? In this session we'll go back to basics on the power of making every touchpoint as relevant as possible from the first communication, driving the right prospects into the funnel more effectively by showing them you understand who they are. We'll cover data and building insight, segmentation, using personas and creating relevance across channels as part of an integrated campaign, before moving into the tools and technology you can use to supercharge your journey to personalisation.

3 Key Takeaways:

  • Data, building insight & Segmentation
  • Using personas and creating relevance across channels as part of an integrated campaign
  • Tools and technology you can use to supercharge your journey to personalisation
Speakers
Kirsty Dawe, Managing Director - Webeo