2020 Programme

Subpage Hero

Building a World-Class Go-to-Market Team (Fast)

11 Nov 2020
Marketing Technology Expo Theatre 1
It's never been more critical to have a strong product marketing team living in the middle of your fast-moving, complex company to architect successful go-to-market strategies. Before you can go-to-market, you need the right strategy. Join Yoni, who will share the product marketing playbook he's used to build technology''s top-ranked product marketing team. Three Key Takeaways: - The core competencies your next product marketing leader must have - The product marketing ''personas'' behind a well-balanced team - The repeatable GTM playbook to start launch successfully
Yoni Solomon