2020 Programme

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Augmenting Content Personalization to Marketing Channelization

11 Nov 2020
Marketing Technology Expo Theatre 2
Digressing the journey of content to uprising and how personalization helps to channel the content to a wider and relevant audience The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade. 3 Key Takeaways: - Deciphering the content uprising - Understanding the crux of content in each stage of marketing - Why Third-party publishing will build a smarter content marketing ecosystem
Speakers
Priyam Srivastava