2020 Programme

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Aligning IT and Marketing: Why/How to Bring Teams Together

11 Nov 2020
Marketing Technology Expo Theatre 2
This presentation explores the current state of the relationship between IT and marketing teams, why organizations should align them and best practices for alignment. 3 Key Takeaways: - Why IT and marketing need each other - Best practices for aligning these two teams - How this cross-functional collaboration can benefit entire organizations
Ashley Brower