The MTEX Expo logo

25 & 26 MARCH


Wired Plus: Sponsor of Theatre 5

Theatre 5: sponsored By Wired Plus

    • Wednesday

      Alastair Higgs: Speaking in the Theatre 5

      11.00 - 11.30

      Alastair Higgs

      Intelligent Personalisation to Maximise Conversions

      Alastair will discuss and demonstrate the latest techniques being used to drive customer engagement, improve user-journeys and increase sales through powerful content personalisation and 1-to-1 targeting.

      Dominic Lusardi: Speaking in the Theatre 5

      11.45 - 12.15

      Dominic Lusardi

      AR, VR, MR - which R is right for you?

      This seminar creates an overview of mixed reality solutions and how these have been applied across a multitude of sectors. As the world moves towards new technologies in AR, VR and MR, we explore these differing technologies, how they have been applied, why they have been applied, and which is best for you. We will discuss how existing digital assets can be used to solve challenges through the application of immersive technology.

      Richard Nockles: Speaking in the Theatre 5

      12.30 - 13.00

      Richard Nockles
      Surround Vision

      reinventing VR | The evolution of engagement

      Understanding the convergence of Game engine and VR capture techniques is key in crafting content for a new global audience hungry to try immersive tech on their smartphones, and with millions of smartphones able to access high-end AR content. Richard Nockles will discuss the latest tech, tools and insights to maximise reach in this new digital playground.

      Andrew Nicholson MSc DipM: Speaking in the Theatre 5

      13.15 - 13.45

      Andrew Nicholson MSc DipM

      Build your own martech stack. The future of SME marketing

      Single stack martech solutions are yesterday’s news. Today’s smart marketers are looking to best of breed marketing solutions to meet their marketing needs. So let’s go DIY, as former B2B Marketer of the Year and marketing automation start-up founder, Andrew Nicholson, builds his own martech stack on stage and tests it live. What could possibly go wrong?

      Igor Volzhanin: Speaking in the Theatre 5

      14.00 - 14.30

      Igor Volzhanin

      6 Ways AI Will Transform Customer Experience

      Even though the marketing industry has been quick to adapt to data revolution, cutting edge AI research is unlocking new capabilities that will transform customer experiences. Igor Volzhanin takes a look at how advances in machine learning will completely change the way marketers approach creativity, customers, and products.