Keynote Theatre 3 - Sponsored by LogMeIn
Wednesday 21st March
Thursday 22nd March
10.15 - 10.45
Marketing is being overrun with technology! But marketers must master these new tools to move faster, adapt more quickly, and manage an increasingly complex set of customer experience touchpoints. Marketing technology expert Scott will explain how to carve a clear path through that complexity to effectively harness this innovation.
11.00 - 11.30
M&C Saatchi Mobile have been privy to the growth and proliferation of mobile marketing and advertising over the past decade, through the launch of the iPhone, the birth of apps, the arrival of Android, the demise of Blackberry, right up to today, with mobile now the default online gateway. Throughout this revolution, it has become increasingly important for brands to embrace mobile as part of a wider integrated marketing approach. Now, however, rather than simply being part of an integrated approach, mobile needs to lead it. So, what do marketers need to embrace to safeguard future success?
11.45 - 12.15
Winnie explains why businesses need to apply technology with a human touch - drawing upon her own experience of leading a transformation process within her own business. Winnie’s approach is rooted in the human experience of digital transformation, and believes that the key to building successful, sustainable businesses is as much to do with incentivising people the right way as it is to do with investing in the right systems and platforms. The best posts inform us, entertain us or surprise us. Learn how the author of Facebook Inspiration incorporates everyday details to create unusual content, in order to determine those posts that are the best candidates for boosting or future advertising.
12.30 - 13.00
Is your content not getting the traction you want? Have you read a quintillion blog posts on content production, but your results are still unimpressive
13.15 - 13.45
Tim uses the latest insight to highlight how consumers feel about their personal information, and what businesses can learn from the latest piece of research from the DMA.
14.00 - 14.30
The story of how a group of 20 something university dropouts came together to disrupt the marketing, media and advertising industry in the space of 2 years
14.45 - 15.15
It''s 2018. Content marketing isn''t new; it''s sophisticated. It’s more competitive than ever before, and new channels are revolutionizing the way customers find your brand. In this highly strategic-and-tactical masterclass, learn how to: grow website traffic and leads by 10X, optimize lead and MQL conversion rates by 3-5X, and accelerate qualified sales pipeline to close customers faster.
15.30 - 16.00
We will give you the top tips to make sure you are getting the most from your eTrade approach including maximising collaboration with retailers, going direct, securing findability and tactics for success to close the loop.
16.15 - 16.45
How to reach that perfect trifecta: a brand that contributes to culture; builds brand loyalty and sales; and the audience is getting loads of value.