The MTEX Expo logo

25 & 26 MARCH

ExCeL LONDON

VanillaSoft: Sponsor of Keynote Theatre 1

Keynote Theatre 1: Sponsored By VanillaSoft

VanillaSoft, the industry`s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft`s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company based in Plano, Texas, USA. To learn more, visit www.vanillasoft.com.

    • Wednesday

      Scott Brinker: Speaking in the Keynote Theatre 1

      11.00 - 11.30

      Scott Brinker
      Hubspot

      The New Rules of Marketing Technology & Operations

      Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Scott will distill "The New Rules of Marketing Technology & Operations" embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that''s where the magic of modern marketing operations happens.

      Yoann Pavy: Speaking in the Keynote Theatre 1

      11.45 - 12.15

      Yoann Pavy
      Depop

      Why Content is so Important in 2019?

      I am going to explain why most brands go after traffic rather than an audience and how you can start making strategic decisions to change your mindset.

      Tim Bond: Speaking in the Keynote Theatre 1

      13.15 - 13.45

      Tim Bond
      The DMA

      The ''Quantum Marketing'' Skills Challenge

      Marketing is evolving faster than ever, due to rapid technological advancement, proliferation of data and increasingly savvy consumers. Tim will discuss how to keep up with the changing environment, attract and retain talented staff, organisations need to cultivate a culture of continuous upskilling and professional development. Relevant skills are essential for remaining competitive and delivering innovation.

      Nicola Hamilton: Speaking in the Keynote Theatre 1

      14.00 - 14.30

      Nicola Hamilton
      Finastra

      Powering great customer experiences with AI and data analytics

      Being a creative thinker is no longer enough. Marketers today need to be conversant with big data and artificial intelligence to truly exploit the vast amount of information available to them. Forward-thinking CMOs are already exploring how AI and machine learning can support their marketing and customer strategies and savvy marketing teams are using data to create and deliver more personalized products and services to customers exactly when they need them.

      Benjamin Dennehy, Darryl Praill, Scott Amerson: Speaking in the Keynote Theatre 1

      15.30 - 16.00

      Benjamin Dennehy, Darryl Praill, Scott Amerson
      VanillaSoft

      SDRs – Who Owns The Team? A Sales vs. Marketing Debate

      Marketing generates Marketing Qualified Leads. Sales Development Reps (SDRs), historically managed by Sales, sales-qualify those leads (SQL) and pass them along to an Account Executive for pursuit. However, almost 50% of MQLs are never contacted by SDRs. To remedy this, Marketing should own the SDR team and the entire lead qualification process. Or should they? Join the UK’s most hated sales trainer as he moderates a Sales vs Marketing debate.