Keynote Theatre 1: Sponsored By VanillaSoft
VanillaSoft, the industry`s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft`s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company based in Plano, Texas, USA. To learn more, visit www.vanillasoft.com.
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Wednesday
11.00 - 11.30
Scott Brinker
HubspotThe New Rules of Marketing Technology & Operations
Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Scott will distill "The New Rules of Marketing Technology & Operations" embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that''s where the magic of modern marketing operations happens.
11.45 - 12.15
Yoann Pavy
DepopTraffic vs. Audience: Why content is so important in 2019?
I am going to explain why most brands go after traffic rather than an audience and how you can start making strategic decisions to change your mindset.
13.15 - 13.45
Tim Bond
The DMAThe ''Quantum Marketing'' Skills Challenge
Marketing is evolving faster than ever, due to rapid technological advancement, proliferation of data and increasingly savvy consumers. Tim will discuss how to keep up with the changing environment, attract and retain talented staff, organisations need to cultivate a culture of continuous upskilling and professional development. Relevant skills are essential for remaining competitive and delivering innovation.
14.00 - 14.30
Nicola Hamilton
FinastraPowering great customer experiences with AI and data analytics
Being a creative thinker is no longer enough. Marketers today need to be conversant with big data and artificial intelligence to truly exploit the vast amount of information available to them. Forward-thinking CMOs are already exploring how AI and machine learning can support their marketing and customer strategies and savvy marketing teams are using data to create and deliver more personalized products and services to customers exactly when they need them.
15.30 - 16.00
Benjamin Dennehy, Darryl Praill, Scott Amerson
VanillaSoftSDRs – Who Owns The Team? A Sales vs. Marketing Debate
Marketing generates Marketing Qualified Leads. Sales Development Reps (SDRs), historically managed by Sales, sales-qualify those leads (SQL) and pass them along to an Account Executive for pursuit. However, almost 50% of MQLs are never contacted by SDRs. To remedy this, Marketing should own the SDR team and the entire lead qualification process. Or should they? Join the UK’s most hated sales trainer as he moderates a Sales vs Marketing debate.
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Thursday
11.45 - 12.15
Sabrina Wright
John LewisAugmented Reality in the Retail Space
A case study on designing for AR in the retail space using HCD methodologies and user research.
12.30 - 13.00
Winnie Palmer
Innovation NationDigital transformation is human transformation
Three years since the World Economic Forum launched the Digital Transformation Initiative. Statistics are showing that investments are not necessarily yielding desirable outcomes. This session will stress the importance of putting humanity at the centre of digital strategies and explore how a “Wheel of Human Transformation” framework may be what needed to underpin successful digital transformation.
13.15 - 13.45
Grant Munro
ShutterstockReinventing the Creative Brief to Scale Visual Content Marketing
The antiquated creative brief process coupled with an unrelenting demand for content across digital channels is straining the marketing and creative ecosystem. With a streamlined process, creative teams can produce content at an unprecedented volume and quality, thus allowing marketers to hit microsegments around the globe. In this session, discover the tools and technology major brands are using to create branded visual content at scale that are cost-effective and engaging.
14.00 - 14.30
John Horsley
Demand ExchangeCreating value through content syndication
In a world where b2b buyers have completed over 57% of the customer journey before contacting prospective suppliers, you need to make sure your business is front of mind and being considered. In this presentation you will learn how market leading vendors build brand equity, and provide value prior to the point of need through the syndication of high-value content.
15.30 - 16.00
Darryl Praill
VanillaSoftThe Day Marketing Held Sales Accountable
Virtual Causeway needed their marketing program spend to generate as many marketing qualified leads (MQL) as possible, and they needed those MQLs turned into sales qualified leads (SQL). The problem was that Sales rejected over half of their MQLs, resulting in excess marketing program spend, lead flow shortfalls, intra-departmental conflict, and an overall questioning of marketing’s effectiveness and contribution. Learn how Virtual Causeway overcame this by implementing an effective sales engagement strategy.
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