The Futures (https://www.thefutures.io)
Millennials don’t care about your Campaigns, enter the Authority Economy.
Lots of marketers are getting it wrong! Agencies and heads of marketing around the world are building campaigns to create “awareness” to products and services and find themselves constantly direct selling! The Authority Economy talks about the noise being made by those who understand that people buy into people and once that trust is gained audiences around the world would buy whatever that that person puts in front of them.