Sonjoy joins Madison Logic, as the SVP, Product Management, with over 20 years as a veteran product management executive. With extensive experience in the media, financial and professional services industries. Sonjoy was most recently employed by Deloitte & Touche in their Strategy, Brand & Innovation division, managing the definition and execution of new product strategies to identify and cultivate new ways the firm’s practices and its clients can adopt new technologies to create innovative, market leading solutions at scale. Prior to Deloitte, Sonjoy’s extensive background includes leading Xaxis’ Programmatic, DMP and Search platforms, Doubleclick’s Rich Media, Mobile and Video platforms, Accenture’s Live and On-Demand Streaming Video platform, as well as the definition and growth of product management organizations for companies like TheLadders.com and Donovan Data Systems. Sonjoy brings a wealth of industry and functional experience to the Madison Logic leadership team. Sonjoy attended New York University’s Stern School of Business and spends his off hours with his wife, raising their 2 young children (and still praying for a good night’s sleep).
Beyond the Click: Executing and Measuring Successful ABM Campaigns
Successful ABM depends on uniting display, lead generation and analytics to target your desired accounts and gauge what’s working. The more you know about your prospects before, during and after your campaigns, the more successful you’ll be.but what data is important? How can you track ROI? This session focuses on digital ABM, and how marketers should leverage more data—and new metrics—to validate performance and optimise winning programs.