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27 & 28 MARCH

ExCeL LONDON

Simon Harmer: Speaking at the Sales Innovation Expo

Simon Harmer

Marmalade on Toast

BRAND OR BLAND? Effective marketing begins with an engaging brand

Without a strong brand, marketing is just a shot in the dark. Your brand should form the basis of all your storytelling. If you don't have this right, your messaging has no real sense of purpose or power. During this session we will explore the truth of what a brand is, why branding is so important, and how you can improve your current brand position, to ultimately improve your business.

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