Sarah Cunningham


Sarah is a senior marketing strategist with over a decade of experience helping B2B organisations create impact and engagement with their customers. In her current role, Sarah heads up demand generation at AdRoll across EMEA. She has a MSc in Marketing in Practice from the Michael Smurfit Graduate Business School in Dublin.

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Creating True Business Impact with Social Media in 2018

2017 was the year social media evolved into a serious channel for marketers. Tying social spend to true business impact and proving ROI justifies this channel as a powerful arsenal for 2018. Sarah will discuss social media trends and what this means for advertisers in 2018. With a special focus on Instagram, she will provide practical tips on creating meaningful social media campaigns by integrating both organic and paid strategies.