Sarah is a senior marketing strategist with over a decade of experience helping B2B organisations create impact and engagement with their customers. In her current role, Sarah heads up demand generation at AdRoll across EMEA. She has a MSc in Marketing in Practice from the Michael Smurfit Graduate Business School in Dublin.
Creating True Business Impact with Social Media in 2018
2017 was the year social media evolved into a serious channel for marketers. Tying social spend to true business impact and proving ROI justifies this channel as a powerful arsenal for 2018. Sarah will discuss social media trends and what this means for advertisers in 2018. With a special focus on Instagram, she will provide practical tips on creating meaningful social media campaigns by integrating both organic and paid strategies.