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27 & 28 MARCH


Rob McGowan: Speaking at the Sales Innovation Expo

Rob McGowan


How to optimise your marketing mix to find and keep your best customers

Edit’s Chief Strategy Officer Rob McGowan will look at how you can connect your offline and online marketing acquisition strategies to best reach your audience and to deliver connected cross channel marketing. He will then look at how to take your most loyal, high value customers, and use a customer focussed CRM strategy, aligned with industry leading technology to deliver the best customer experience and to ensure customers won are retained.

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