As part of the regional leadership team Peter leads Marketo’s Marketing in EMEA. With over 25 years of experience in marketing Peter has contributed to the success of some of the most recognisable global product brands in the software and digital media industries. Peter joined Marketo from Microsoft, where he most recently led the Windows & Surface business in the UK. Prior to this Peter ran Microsoft''s UK Display advertising business. The media portfolio included MSN, Xbox, Skype, Windows and Outlook.com. An early pioneer in the PC & Internet sector Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever.
Engaging Your Audience to Super-Charge Lead Generation
Engaging prospects is harder than ever. Increasing elements are needed to get the right message, to the right person, at the right time, through the right channel. Peter will look at how you can super-charge lead generation by really engaging prospects; how using AI drives personalisation at scale; how nurturing drives value; and how to use lead scoring to deliver powerful insight to sales.