Senior Director, Brand & Communications
Powering great customer experiences with AI and data analytics
Being a creative thinker is no longer enough. Marketers today need to be conversant with big data and artificial intelligence to truly exploit the vast amount of information available to them. Forward-thinking CMOs are already exploring how AI and machine learning can support their marketing and customer strategies and savvy marketing teams are using data to create and deliver more personalized products and services to customers exactly when they need them.