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25 & 26 MARCH


Martin MacConnol: Speaking at the Sales Innovation Expo

Martin MacConnol

Chief Executive  -  Wardour

Keynote Panel: Using Content Marketing to Build Trust

Our panel of experts will discuss how using content marketing effectively can build trust with your B2B audience. Hear how using content can create lasting, meaningful engagement whilst successfully guiding leads down the funnel, from awareness to purchase. Our speakers will touch on the many facets of content ranging from video, print, case studies and telling visually led data-driven stories.

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Martin MacConnol will be speaking in the following theatres: