Markus Stahlberg is the serial entrepreneur founder of Natify, the B2B enterprise data platform with over a decade of experience in digital advertising and marketing automation. Markus is the co-author of two internationally released marketing books, the latest one called Multichannel Marketing Ecosystems
Optimising Media Spend with Data Driven ABM
Most critical stages of scalable Account Based Marketing are the account selection based on sales potential and integrating ABM into advertising. In the presentation, you will get insights about the tech stack necessary to transform your ABM from manual to data-driven and how to execute it successfully on with site retargeting, Google Adwords, Facebook and content marketing.