Marialena Zinopoulou

The Digital Marketing Association

Marialena is the CEO of The Digital Marketing Association and a lecturer for the MSc Marketing program at Imperial College Business School, London. She is an instructor for the University of California Irvine, consultant and a presenter in Digital Marketing and Emerging Themes. She is a Doctoral Researcher at the University of Southampton, Electronics and Computer Science (ECS) Faculty of Physical Sciences and Engineering, where her PhD focus is on Smart Technologies, (IoT, AR, VR and AI)

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The Future of Digital Marketing: Artificial Intelligence (AI), Augmented and Virtual Reality (AR) and the Internet of Things (IoT)

Technology accelerators are leading digital transformation and opening the doors to new opportunities for businesses. Taking a closer look at how these technologies are impacting the world and considering ways in which we can prepare our organisation to adopt new ways of communication and promotion. We will look at examples of various industries where these technologies are being integrated effectively.