Marcus has a wealth of experience within media and publishing, working across multiple sectors. Having published business insights reports for The Times discussing marketing technology and research methodology, he brings a wealth of creative and hands-on experience to his existing role at Pulsar.
Marcus manages client services for Pulsar’s agency accounts, helping them leverage social behaviour and big data to gain deep insights. This allows them to shift, develop and optimise their creative strategy.
What B2B Marketers Can Learn From Billion Dollar Consumer Brands
Multi-billion dollar consumer brands are in the forefront of social listening, audience intelligence and advertising. During this talk we’ll go through some of the tools, techniques and secrets which are within reach of all B2B marketers, regardless of budget. How do these global brands target specific audiences and use data to drive their product and creative strategies?