Telling Tales. The case for braver brand story-telling in an algorithmic world.
Telling Tales. The case for bolder and braver brand story-telling in a low attention, algorithmic world.
In this session Luke will make the case for why in an algorithmic world branded stuff that warrants attention and repeat viewing isn’t defined by length, format of clever use of new technology but instead through the underlying ability to tell emotional stories of consequence that we can all empathise with.