Linus Gregoriadis, director and co-founder of London Research, is an experienced digital marketing analyst who has been writing about digitally-driven business for more than 15 years.
London Research, founded in 2017, is part of Communitize Ltd and a sister company to Digital Doughnut, the world’s largest community of marketers and digital professionals.
The company produces research-based content for B2B audiences, working predominantly with marketing technology vendors and agencies seeking to tell a compelling story based on robust research and insightful data points.
Linus previously spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Centaur Media PLC.
After leaving Econsultancy, where he oversaw the production of hundreds of survey-based trends reports, buyers’ guides and best practice guides, he launched ClickZ Intelligence for B2B media company Contentive, part of the Blenheim Chalcot group. Linus holds an honours degree from the University of Oxford and an MBA from Cranfield School of Management.
The State of B2B Lead Generation
This session will look at the opportunities and challenges associated with B2B lead generation. Based on the State of B2B Lead Generation report produced for Digital Doughnut by London Research, the session will examine what makes companies successful at this discipline, and what they are doing differently compared to their peers. The report will look at the channels used for lead generation, and the importance of alignment between the marketing and sales functions.