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25 & 26 MARCH


Alex Cash: Speaking at the Sales Innovation Expo

Alex Cash


GDPR: How Marketers Can Tackle Consent and Preference Management

Many organizations struggle with consent under the GDPR and ePrivacy. Consent impacts B2B and B2C marketing activities and deeper business activities such as automatic decision making, processing special categories of data or cross-border data transfers. This session will help clarify why consent is so unique in GDPR, when you do (and don’t) need consent and practical case studies of how to tackle consent, re-consent and preference management in practice.

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Alex Cash will be speaking in the following theatres: