The MTEX Expo logo

25 & 26 MARCH


Chris Paterson: Speaking at the Sales Innovation Expo

Chris Paterson


ePrivacy Marketer’s Guide & Tackling New Challenges

Laws like the GDPR and impending ePrivacy Regulation require marketers to rethink their use of cookies, consent and other tracking technologies. In this session, we’ll breakdown the latest on the ePrivacy Regulation, review marketer’s requirements for consent, cookies and tracking technologies under the GDPR and share new and innovative ways marketers can think about privacy as a competitive differentiator.

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Chris Paterson will be speaking in the following theatres: