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27 & 28 MARCH

ExCeL LONDON

Kenda Macdonald: Speaking at the Sales Innovation Expo

Kenda Macdonald

Automation Ninjas

Be the hero consumers need

Be the hero the consumers need is about the way that consumers are demanding a more transparent and engaging relationship with businesses. The starting point is about the change in consumer behaviour that the information age has generated and how our access and reliance on data has changed how consumers choose to interact with businesses. Transitioning to consumers are seeking businesses who state clear intention to their purpose, they want to connect with the why behind what businesses do.


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