Katie is a marketing automation native. For the past ten years, across roles in Symantec and EMC to start-ups ResponseTap and Paywizard, she has implemented, integrated and executed programmes on a variety of marketing automation platforms - including Act-On.
Her passion for marketing is all encompassing. From the science of lead generation and attribution to the art of message development and brand engagement - for customers, prospects and partners.
Katie''s hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.
The State of B2B Marketing Automation
During this session, you’ll learn about the digital marketing evolution to help rethink your current strategies. We'll be sharing some highlights from our research looking at the B2B landscape and GDPR; such as how companies who have adopted MA really are seeing positive ROI, the benefits of MA and what are the expectations vs reality and additionally. Now has never been a better time to have the right systems in place combined with a solid strategy - anticipate, automate and accelerate your content, campaigns and integrations.