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25 & 26 MARCH


John Cooper: Speaking at the Sales Innovation Expo

John Cooper

Director of Content  -  Editions Financial

Keynote Panel: Using Content Marketing to Build Trust

Our panel of experts will discuss how using content marketing effectively can build trust with your B2B audience. Hear how using content can create lasting, meaningful engagement whilst successfully guiding leads down the funnel, from awareness to purchase. Our speakers will touch on the many facets of content ranging from video, print, case studies and telling visually led data-driven stories.

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John Cooper will be speaking in the following theatres: