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25 & 26 MARCH


Jen Hughes and Jodie Williams: Speaking at the Sales Innovation Expo

Jen Hughes and Jodie Williams

The Marketing Pod

Practical examples of how ABM can improve your marketing performance

ABM is an important marketing technique in a world where your audience increasingly expects personalisation as standard. It can deepen engagement, improve lead conversion, and boost your marketing performance- but only if done well. This seminar examines the different types of ABM, looking at real life B2B examples of 1-to-1 and 1-to-few campaigns and how integrating ABM into a broader marketing strategy can yield the best results.

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Jen Hughes and Jodie Williams will be speaking in the following theatres: