The MTEX Expo logo

27 & 28 MARCH

ExCeL LONDON

Jamie McCoy: Speaking at the Sales Innovation Expo

Jamie McCoy

Fierce Digital

Driving Breakthrough Growth with Technology and Account-Based Marketing

More data, more tools, and ever-evolving best practices for marketers to learn. Our current technological landscape lets us understand more about our prospects than ever before: who they are, where they are, and what makes them buy. Without the right tools you’ll miss the mark. Jamie walks you through the technologies your business should be using and how these can help start and optimise your ABM strategy.

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About Jamie McCoy

Driven by a passion for all things digital, Jamie likes to encourage his team to think outside the box and believes “everything is worth testing”. Before joining Fierce digital, Jamie spent almost 10 years in the financial services industry working with some of the biggest brands in the UK helping to shape and shepherd their digital efforts through a sea of compliance, customers and comparison sites.


Equally comfortable spending his time doing data driven analysis in sheets of numbers as he is designing emails, websites and digital processes, Jamie considers himself a rare breed who is as creative as he is analytical. When asked to describe his biggest strength he advised “connecting seemingly disparate ideas to creatively come up with a solution to problems”.